Thursday, January 29, 2009
Flock of Fish
Kevin's on point with this rework of the Fickle Fishbones. Coming out in multiple sizes in February/March, you can look for it at the Galaxie, The Ridge, Blacklist, and maybe Demented (if we make the cut). Don't forget to snap one off the wall at Sessions, where Fickle means mud. And I'll personally give the purchaser of our last Fishbones on the wall at Ollies $15! Show me the board and the official dated receipt and I'm yer huckleberry fer fifteen burritos.
Tuesday, January 27, 2009
The Giving Beard
Saturday, January 24, 2009
Beautiful Losers
Here's what sponsored riding gets us, here at Fickle Corporate...
Matt here is the product of our most diligent bottom-of-the-barrel-scraping, bottom-feeding-style talent search...
out of a pool of almost two people with low enough self-esteem to consider a career-ending association with Cincinnati's newest persona-non-grata: FickleBoards...
matt was selected as our
"newest" (first and probly only)
"pro" (he pays for his boards)
"rider" (as you can see, that's more like "faller").
At Fickle Corporate, we are proud to post the fruits of Matt's skillful labor, looking forward to the inevitable boost in popularity, sales and overall filthy lucre that are sure to come as a result...
Matt, hats off to you and the almost one other person who might have considered the position (but she turned it down to keep her job at the funnelcake stand).
You make FickleBoards what it is: a piece of dogpoop set neatly atop some of the best wood you're going to find at any price.
Sellouts
Man, we hate sellouts. Skateboarding is so full of sellouts. People who just can't keep it real. Posers.
I mean, come on! This one company, which will remain unnamed to save them the shame, puts out a video. Okay that's cool. We all love the vids. And they name their video "Bag of Suck", which is a great name for a skate video full of mediocre-but-enthusiastic skateboarding, like the kind we here at Fickle are committed to producing for your enjoyment...
Well turns out, that video goes and wins some Video of the Year Award!!! Yeah, that's right. "Bag of Suck" turned out to be a weak-ass poser sellout!
Here at FickleBoards, we guarantee that our claim to enthusiastic mediocrity is authentic--that you will never have to wonder where you stand when we come to town. We're here to learn how to skateboard, and we're all old enough, or cripplingly unintelligent enough, that you'll never have to fear the old "bait and switch".
When we make a joke about sucking, we are serious.
Only just while we suck, we ride the best quality wood in the Midwest and possibly the entire world, outside Rodney Mullen's wood that gets produced by cyborgs and costs $70 a pop...
I mean, come on! This one company, which will remain unnamed to save them the shame, puts out a video. Okay that's cool. We all love the vids. And they name their video "Bag of Suck", which is a great name for a skate video full of mediocre-but-enthusiastic skateboarding, like the kind we here at Fickle are committed to producing for your enjoyment...
Well turns out, that video goes and wins some Video of the Year Award!!! Yeah, that's right. "Bag of Suck" turned out to be a weak-ass poser sellout!
Here at FickleBoards, we guarantee that our claim to enthusiastic mediocrity is authentic--that you will never have to wonder where you stand when we come to town. We're here to learn how to skateboard, and we're all old enough, or cripplingly unintelligent enough, that you'll never have to fear the old "bait and switch".
When we make a joke about sucking, we are serious.
Only just while we suck, we ride the best quality wood in the Midwest and possibly the entire world, outside Rodney Mullen's wood that gets produced by cyborgs and costs $70 a pop...
Wednesday, January 21, 2009
Not a Galaxie Skateshop video
Fickle is ashamed of anything that links us to the Galaxie Skate Shop. We are ashamed of Matt Simpson, too. That's why we sponsor him, to show all of you how amazingly we suck at understanding what makes skateboarding the best thing you can do with your free time...
So don't watch this, and if you do, hate it. ...and hate us, too.
thanks.
Thursday, January 8, 2009
True Green
True Green... yeah that's right. i said it.
Let me give you an opinion.
Fickle Boards are more green than that bamboo thing or that hemp thing you pay top dollar on. Period.
Why? How?
How can american hardrock maple, pressed in Penna just across the border be more green than chinese bamboo?
here's how:
shipping: I'm not talking about sending something by mail. I'm talking about trucking it across effing china and loading it on a boat, where it sits for friggin weeks and weeks until it reaches: california... or putting it on a jet-fuel guzzler and heading into the wind for thousands of miles... Not to mention that it's wood that was shipped TO china, mexico, wherever, from Canada...
All that shipping means fuel. All that fuel... think that through...
now think about bamboo... did you know that china rapes the land like america never did? totally. pandas look out. habitat destroyed to provide us another element... whatever...
so from shipping to raw materials... green aint necessarily green.
then let's think about how much longer a proper pressed board will last you... how green is it to buy a "normal" "non-green" technology and just not have to throw it away every as often? eh? think about that when you are about to drop 20 more dollars than you need to on a board that hypes someone's technical capabilities, but is of inferior quality...
hey man, we're not trying to start a cult over here. You can skate what you want. Just know that we're pushing wood that is solid, lasts, with kick and cave in shapes you'll like...
crush it.
Let me give you an opinion.
Fickle Boards are more green than that bamboo thing or that hemp thing you pay top dollar on. Period.
Why? How?
How can american hardrock maple, pressed in Penna just across the border be more green than chinese bamboo?
here's how:
shipping: I'm not talking about sending something by mail. I'm talking about trucking it across effing china and loading it on a boat, where it sits for friggin weeks and weeks until it reaches: california... or putting it on a jet-fuel guzzler and heading into the wind for thousands of miles... Not to mention that it's wood that was shipped TO china, mexico, wherever, from Canada...
All that shipping means fuel. All that fuel... think that through...
now think about bamboo... did you know that china rapes the land like america never did? totally. pandas look out. habitat destroyed to provide us another element... whatever...
so from shipping to raw materials... green aint necessarily green.
then let's think about how much longer a proper pressed board will last you... how green is it to buy a "normal" "non-green" technology and just not have to throw it away every as often? eh? think about that when you are about to drop 20 more dollars than you need to on a board that hypes someone's technical capabilities, but is of inferior quality...
hey man, we're not trying to start a cult over here. You can skate what you want. Just know that we're pushing wood that is solid, lasts, with kick and cave in shapes you'll like...
crush it.
Pricing
You are going to hear this a lot from me:
our boards are worth something.
You can find them down at Bob's for 56
You can scrounge them at the Galaxie for in the 40's.
You can get them from me outta my car in some circumstances, with all due respect to core shop needs...
But they're going to cost you in the 40's. Period.
You get a Fickle Board for less than $40, you're lucky, because this wood is solid like old Santa Cruz.
So no whining and pony up, son. period.
cos it is worth every dime.
These'll take twice the abuse and keep pop, compared to the cheap california, china, and mexican woods that are out (with respect to rodney and dwindle who are innovating quality wood--for $70 a piece).
On all counts, you're gonna like fickle. Even if you feel slimed by association with people who feel free to get on this train without shutting you down.
our boards are worth something.
You can find them down at Bob's for 56
You can scrounge them at the Galaxie for in the 40's.
You can get them from me outta my car in some circumstances, with all due respect to core shop needs...
But they're going to cost you in the 40's. Period.
You get a Fickle Board for less than $40, you're lucky, because this wood is solid like old Santa Cruz.
So no whining and pony up, son. period.
cos it is worth every dime.
These'll take twice the abuse and keep pop, compared to the cheap california, china, and mexican woods that are out (with respect to rodney and dwindle who are innovating quality wood--for $70 a piece).
On all counts, you're gonna like fickle. Even if you feel slimed by association with people who feel free to get on this train without shutting you down.
The Wood
Lookey here... the thing about a board company is that it... sells boards. Here's the deal with that: our boards cost money because they're worth money. THEY (the boards) ARE WORTH MONEY.
here's what we're getting at:
You may want to drop $50 or $60 on a board that has a picture on it that was chosen to be the picture that represents a skater you really like. Cool. We're cool with that. Pick that board and drop that cash and crush that thing in the real.
...and that board may or may not last you the month or the week or whatever your timeframe is, depending on your style. Picking your board is like that. Your board may or may not come from China or Mexico, or some shop that punks its wood together with elmers or leaves its veneers in the parking lot since it got bought by Dorfman...
And thats okay.
...you may want to drop $50 to $60 on wood that is flat, or narrow, or whatever... that's fine. Our wood is what it is: kicked and caved. our tails are elliptical and grip positively. Our concave is deep. Our wheelbases take into account YOUR HEIGHT.
So our wood isn't for everybody (although we'd like you to give it a try. Nobody's hatin' it) maybe, but it lasts better, and holds shape better, and we stand behind it with a local guarantee...
We are constantly looking into who can provide our company with good wood... We're proud to put Pennswood on the market under our brand, because Joe and the G's up there on the bleeding edge of Penna are making wood that is beyond the industry standard. I toured the shop myself. I asked the questions. Dude walked me through and I liked what I saw. goood shop. goood wood.
Ask Matt Simpson how he likes what he's stomping. He's crushin on our wood and digs the kick and cave of it...
So when we sell our wood to you for $40, or you buy it in a shop for $40 to $50...
...when we decline to play desperate and flow you a board because you feel like you're down and own the place because you skate better than so-and-so...
...remember that you get what you pay for, and heads are puttin in serious effort on this stuff...
FickleBoards--scrounging you up the best crushin.
here's what we're getting at:
You may want to drop $50 or $60 on a board that has a picture on it that was chosen to be the picture that represents a skater you really like. Cool. We're cool with that. Pick that board and drop that cash and crush that thing in the real.
...and that board may or may not last you the month or the week or whatever your timeframe is, depending on your style. Picking your board is like that. Your board may or may not come from China or Mexico, or some shop that punks its wood together with elmers or leaves its veneers in the parking lot since it got bought by Dorfman...
And thats okay.
...you may want to drop $50 to $60 on wood that is flat, or narrow, or whatever... that's fine. Our wood is what it is: kicked and caved. our tails are elliptical and grip positively. Our concave is deep. Our wheelbases take into account YOUR HEIGHT.
So our wood isn't for everybody (although we'd like you to give it a try. Nobody's hatin' it) maybe, but it lasts better, and holds shape better, and we stand behind it with a local guarantee...
We are constantly looking into who can provide our company with good wood... We're proud to put Pennswood on the market under our brand, because Joe and the G's up there on the bleeding edge of Penna are making wood that is beyond the industry standard. I toured the shop myself. I asked the questions. Dude walked me through and I liked what I saw. goood shop. goood wood.
Ask Matt Simpson how he likes what he's stomping. He's crushin on our wood and digs the kick and cave of it...
So when we sell our wood to you for $40, or you buy it in a shop for $40 to $50...
...when we decline to play desperate and flow you a board because you feel like you're down and own the place because you skate better than so-and-so...
...remember that you get what you pay for, and heads are puttin in serious effort on this stuff...
FickleBoards--scrounging you up the best crushin.
The Original DK/Barney Fife Tribute
Fickle Pickle
Monday, January 5, 2009
Fickle Fishbones
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