this might take some getting used to...

in the past, you had a choice of identical factory products, offered to you by "brands", whose only distinction was the heat sticker and the video part...

now, you can call us up and slate the actual MAKING of your board, to your specs, with a "wears like iron" guarantee.

All this from people who are skating WITH you, not AT you.
...this might take some getting used to...